Topics

Every article is filed under up to three of these.

AEO
Answer engine optimisation: getting cited in AI answers.
GEO
Generative engine optimisation and how it overlaps with AEO.
LLM visibility
How often and how accurately language models mention a brand, product or page.
AI search
ChatGPT search, Perplexity, Gemini, Claude and Google AI Mode behaviour.
AI discovery
Crawlers, feeds, llms.txt and the plumbing that lets AI systems find you.
Tools
AI visibility tools, what they measure and where they fall short.
Experiments
Tests, protocols and datasets, with methods shown.
News
Changes to answer engines and the rules around them.