AI search

Articles on AI search

1. What Google says it takes to appear in AI Overviews and AI Mode^{, 3 sources}

   Google says no special markup or files are needed for AI features. Here is what it requires, what it recommends, how to limit your content, and where the traffic shows up.

   Nick LaunchesAEOOct 29, 20266 min read

2. Google adds inline links, official-site sections and creator profiles to AI Mode and AI Overviews^{, 3 sources}

   Google's Oct 15 update moves inline links higher, tests a section for official sites and adds creator profiles. Here is what it means for publishers.

   Footnotes DeskAI searchOct 29, 20265 min read

3. How often AI search engines cite the wrong source: what two audits measured^{, 3 sources}

   The Tow Center's excerpt-tracing test and the Stanford verifiability audit measure different things, but both find that AI search citations are frequently wrong.

   Footnotes DeskLLM visibilityOct 29, 20265 min read

4. Do AI summaries cut clicks? What Pew, Ahrefs, Seer and Semrush each measured^{, 4 sources}

   Four studies, four methods, four different answers. Here is who measured what, what each can show, and why the numbers disagree.

   Nick LaunchesAEOOct 29, 20265 min read